BACKGROUND
Strong economic development in Vietnam offers more and better job opportunities for women than ever before. Yet not all girls and women feel the benefits of gender equality and there are many challenges that need to be addressed to bridge the gender gap, including the creation of decent jobs, entrepreneurship training, and access to education, infrastructure, and finance. The Beauty for a Better Life project aims to create mobile training centers that will reach underprivileged women in remote regions in North Vietnam to provide beauty-training programs in order to develop their skills and capacity to become certified hairdressers and beauticians. Vietnam's economic growth means a great entrepreneurial opportunity for beauticians to work or establish small salons in all parts of the country. More broadly, this project will increase the number of empowered rural underprivileged women that are able to find a job or start their own entrepreneurial activities, as well as improve their economic perspective and well-being.
Business Impacts:
1/ Contribute towards L’Oréal Group’s sustainability program “Sharing beauty with All”
2/ Build L’Oréal’s image as the leading enabler for a growing beauty industry in Vietnam
Developmental Impacts:
1/ Promote women empowerment young women in the poorest regions of Vietnam
2/ Provide employment opportunity to underprivileged women
3/ An increase in the quantity of beauty professionals will also trigger growth for the beauty industry in Vietnam
OBJECTIVE
+ To increase the number of empowered rural underprivileged women that are able to find a job or start their own entrepreneurial activities
+ Improved economic perspective and well-being of underprivileged women through additional skills in basic finance and small-scale business management
