BACKGROUND
PROFIT – Promoting Regional Opportunities for Investment and Trade – is a programme funded by the Asian Development Bank to support small and growing businesses to grow through trade and investment between India and the Great Mekong Subregion of Cambodia, Thailand and Vietnam. The governments of the four countries are all keen to promote internationalisation between the two regions to improve economic integration.
The Benefits
Companies that export become more productive and more competitive;
Companies that trade internationally can easily double their revenue;
International traders often appear more progressive and credible to prospective staff, enabling them to recruit higher quality staff;
Companies that trade internationally are more innovative, adapting to cater to new markets or identifying innovations that could be applied in their home market;
Companies that invest internationally open up new markets as well as tapping diverse expertise;
Companies that work together across borders can find it easier to trade with third countries;
Companies that are active in several markets spread their risks and thus become more resilient to market shocks and more likely to survive.
The Support
PROFIT provides a range of support services, at no cost to businesses, which will lead you through the process of considering whether to internationalise and preparing an internationalisation plan all the way to finding partners and, if necessary, raising additional working capital. Our offer includes:
• Training which will provide an introduction to all aspects of international trade; is a successful Indian investment in Vietnam.
• Mentoring support, particularly to assist clients to think through the necessary steps and to put together an international trade strategy and plan;
• Introductions to potential partners, customers, suppliers in target markets;
• Assistance to cope with regulatory requirements including standards, documentation, certification etc;
• Assistance to participate in a mission to a chosen market, including meeting with potential partners and opportunity to network more broadly;
• Assistance to prepare proposals and forecasts to seek additional investment and working capital and introductions to sympathetic financial institutions.
